Get Your Signed, Hardcover Sudden Money Book!

Written by Susan Bradley

When money changes, life changes, and when life changes, money changes.

Nearly two decades after introducing this core concept in my book, Sudden Money: Managing a Financial Windfall (Wiley 2000), I’m even more surer than ever of its truth.   In the late 90s, inspired by my observation of certain behavioral, cognitive, and emotional patterns among my financial planning clients, I looked to social science, psychology, and even physiology to learn more about what clients truly need to work through change confidently and successfully. What I learned led me to present a first-of-its-kind model for helping clients adapt to life transitions through a blend of technical expertise and an in-depth understanding of humans’ normal responses to change. Since the book’s publication, I have continued learning, expanding, and refining my process for fully serving clients by addressing the universal truths regarding humans’ individual and collective responses to change. But today, in the ever-evolving world of 2018, the basic tenets of Sudden Money prove even more valuable than when they were first introduced.   And I’d like to share the book with you. What Sudden Money Can Do for You and Your Clients? The majority of your financial planning clients are undoubtedly facing major change. Divorce, the death of a spouse, retirement, an inheritance – whatever the change, it affects far more than your client’s bank account. Yet, to this day, financial advisors still tend to lean heavily toward a technical change model. Even an advisor known for their skillset can benefit from learning more about specific processes and tools for integrating the technical and the personal to empower clients to move successfully through transitions. Sudden Money explains how the following components will help you partner with clients to make their transition journey as meaningful and productive as possible.

1. See the dynamics of change in your clients. As financial advisors, we’re practically hardwired to focus on getting things done. But we can learn to slow down and pay attention to the universally important things that happen when a client faces a life-altering change.
2. Name and normalize your clients’ experiences to help them feel more present, available, and aware.
3. Arm your clients with tools that help them experience change – not expedite or shortcut it –while learning to make good decisions critical to the rest of their lives. (For example, tools like the Decision Free Zone® and Bliss Lists™ can be particularly helpful to clients struggling to sort and prioritize daunting to-do lists or identify changing options and/or goals.)

Get Your Signed, First-Edition Hardcover Copy of Sudden Money Today Sudden Money is the perfect seed for growing your financial planning approach into one that integrates the profound personal understanding that humans facing change so naturally need. You need to pay only the cost of shipping, and we prefer to send one per person. Get yours here today.  Discover how to help your clients not only with today’s change but with all the changes life inevitably brings.

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Sudden Money: Managing a Financial Windfall, for the cost of shipping and handling.